Throughout July, Essex Police will be supporting a national road safety campaign to both educate and act as a deterrent to road users by focussing on causes of collisions.
The aim of this operation is to protect our communities and neighbourhoods by disrupting criminal activity on roads in Essex and reduce the number of people who are killed and seriously injured on our roads. It also supports Vision Zero, our ambition to have zero road deaths by 2040 or sooner.
Activity will be led by our roads policing officers, supported by teams from across the force including neighbourhood policing teams and response officers, and is focused on the fatal four offences of drink and drug driving, mobile phone use, speeding, and failing to wear a seatbelt.
Across the UK last year, this operation resulted in a 13.8% reduction in KSI’s during July 2024.
Tragically, there have been more than 30 roads deaths in Essex alone this year.
Sadly, each one is one too many.
Mr Adam Pipe, Head of Roads Policing, said:
“As a specialist unit, my officers are dedicated to keeping the roads safe for everyone.
“During this month, I want to raise awareness of the dangers of the fatal four behaviours that can cause collisions; they are, driving under the influence of drink or drugs, mobile phone use when driving, speeding and not wearing a seatbelt.”
“I’d encourage drivers to think twice before undertaking any of these behaviours.
“We all have a part to play in making our roads safer, choosing to make good decisions and encouraging our friends and family to do the same.
“Enforcement and education are key in reducing collisions and policing works with partner organisations to improve the safety of our roads.
“Throughout July, our officers will conduct coordinated enforcement activity utilising the range of police powers available including roadside stops, mobile speed cameras, observational patrols and deploying specialist resources to recognised hotspots.
“We will continue to work collaboratively with partners to maximise our enforcement capability and to educate people on the risks of the fatal four, aiming to change the mindset so we can make these offences socially unacceptable.”
This article originally appeared on essexpolicemedia.co.uk and was republished with permission.