Local girl, Charlotte Fulcher, is an aspiring professional nail artist embarking on an exciting journey bringing her creative designs to her clients of all ages. Read about her passion and journey into this ever evolving industry.
1. When did you notice your passion for nails?
My passion for nails started when I was 13, I collected nail glitter and painted all of my friends nails at any given chance. I started my career in the corporate world after leaving sixth form but after a few years, decided I was unemployable and instead needed to run my own business. Considering my love for nails and making my friends feel beautiful, the most logical answer was to do nails. I loved building connections with people, loved working from home as I’m a stereotypical cancer and new id thrive off of being my own boss.
2. How did you find your style, and what are your tips for other nail specialists trying to stand out?
We never stop evolving.. therefore I think its impossible for me to say I’ve found my ‘style’ as its forever changing, everyday were moulding into our own without even knowing. With that being said, my moto that I recently shared at TheNailTechOrg event is ‘the world tells you to fit in, the universe tells you to stand out’.. So go and experiment with different art, clashing colours and prints, take inspiration from strong women who embody their true selfs.. its pretty infectious. I take a lot of inspiration from Florence Given, she’s truly authentic and is so at peace with who she is, I think once you’ve mastered that, you will find your own style, rock it unapologetically and then this will translate in your work.
3. What would you describe your speciality as and how did this define your target audience?
My specialty lies in creating bold, unique, and expressive nail art that truly reflects each client’s personality and individuality. When I asked my clients and followers, they described my speciality as being able to create freehand nail art that stands out, with designs ranging from bright, psychedelic patterns – to classy ‘it girl’ vibes. They highlighted my ability to help clients express themselves, turning nails into a canvas for personal expression. My unapologetic authenticity and creative flair attract a target audience of confident, vibrant individuals who value originality and want their nails to tell a story—whether it’s playful, edgy, or simply one-of-a-kind.
4. Social media marketing is key to increase a beauty professionals client base, how did you grow your following and what content works best to increase bookings?
When I’m creating and planning content, I focus on authenticity, relatability and expertise.. all alongside creating art. Here’s how I do this with the aim of increasing my following – I mix humour with advice on client focused posts that resonate with both clients and industry professionals, I find that sharable content helps to increase reach, and in turn, increases my following. – I make my captions a space for me to connect and be relatable.. the behind-the-scenes glimpse make followers feel connected to me. – I try to only post pictures of nails which are consistent in terms of lighting, hand positioning and visually satisfying to keep people looking for inspiration of premium services. – I respond to everyone who shares my posts on their stories, I find taking the time to message people to thank them goes a long way. Here’s how I create content to drive bookings – before and after shots showcasing designs that demonstrate my skill and versatility – sharing positive feedback from happy clients makes new clients want to book – funny and educational posts resonate with my audience while subtly promoting my services – regularly post client testimonials as this adds credibility and social proof. – by blending artistry, humour and professionalism, my page not only grows my following but also converts viewers into loyal clients.
5. As a qualified nail educator, please discuss the importance of continued education in the nail industry.
The nail industry is forever evolving with brand new products, nail art trends and health and safety regulations. Its what makes our jobs so exciting and non-stagnant. On one hand this can be so fun and opportunity filled.. but on the other, can feel overwhelming, all consuming and make you feel the need to be the best at everything. With this in mind, as an educator, it is my responsibility to give nail technicians the tools to master the basics, refine their skills and then learn to adapt to the best of their ability within their niche. I want to encourage my fellow nail wizards to experiment with new designs and techniques to allow their passion to explode, whatever that may look like, catered to the individual. Continued learning keeps us informed, skilled and refreshed, so instead of viewing it as a chore, flip the switch and acknowledge that education is growth, knowledge is power and having it only reinforces trust for clients, which inevitably enables us to grow and elevate our careers.
6. What are your goals for the future and how do you plan on achieving them?
2024 has truly been the year of positive change for me; in July I transformed my beauty room into a serotonin sanctuary which now resembles a packet of exploding starburst, and a big PINCH ME moment was being asked to attend TheNailTechOrg’s members event to speak on a panel about how I use social media authentically for my business. This opportunity led to Amy, the CEO of TheNailTechOrg, asking me to join the team as one of their educators and also create content, I very quickly accepted with open arms. I remember messaging Amy from my bedroom during lockdown in 2021 begging her to let me join the team.. I could never have imagined in my wildest dreams that 3 years later she would give me this opportunity. To conclude, my goals for the future are to continue to grow my business within the training sector, become an integral team member of NTO, to continue to service my clients who I adore and above all, allow women to feel sexy, empowered and fierce as hell.
Check out more of Charlotte’s designs and get in touch on Instagram: @charsflamingnailstudio